When it comes to eCommerce, there’s no shortage of advice and strategies to help you grow your business. Whether you’re just getting started or looking to take your business to the next level, there’s a lot you can do to increase your eCommerce business. In this blog post, we’ll share some of the top ways you can improve your e-commerce site using the eCommerce platform PrestaShop. Those of you who are e-commerce store owners will probably be more interested in this part, but if you’re looking to start an e-commerce business, you might find some of these tips helpful too. For example, if you’re already operating an eCommerce store and want to take your business to the next level, these tips might help you do that. Here are a few ways you can improve your e-commerce site using PrestaShop.
Build an integrated platform
Building your online store on a single platform is usually a bad idea. To succeed in ecommerce, you need a combination of elements, such as an easy-to-use ecommerce platform, a reliable billing system, delivery options, inventory management, and more. If you’re starting, you don’t have a lot of resources or existing relationships with vendors, partners, or consultants to help you with these elements. It would be best if you also educated yourself on how they work and how to integrate them. This is why it is essential to have an ecommerce platform that helps you with almost every aspect of your business, from sales to inventory management to shipping and more.
Test and measure your site with Google analytics
What’s a great way to understand your visitors’ behaviour and optimize your site? Google Analytics is, of course. You’ll find that setting up and testing a Google analytics campaign is quick and easy. Once you’ve set up your campaign, you can try it by logging into your Google account and clicking on “analytics” in the header menu. You can see all the data Google has about your visitors. You can see, for example, which visitors are returning to your site, how long they stay on each page, and what types of products they’re browsing, among many other things.
Give yourself a custom domain name.
For the longest time, the best way to improve your ecommerce site using PrestaShop was to register your company with a custom domain name. Your business name is a great asset that you’ll want to use to grow your business. But if you’re going to take your business to the next level, a custom domain name will probably be even more beneficial. For example, you can give your domain name a new meaning for your business, such as your company’s name or something clever. You can also use your custom domain name to identify your products and make it easier for customers to find what they’re looking for. You can also use your custom domain name to build brand recognition for your business. It’s also a great way to differentiate your business from your competitors, help boost customer trust in your brand, and increase your search engine rankings.
Train your staff to sell more
If you want to take your business to the next level, you’ll want to train your staff to sell more. This means prioritizing training your sales representatives, including your sales managers and customer service representatives. No salesperson should be able to sell just one or two products per customer. They should be able to sell any product relevant to their customers’ needs and wants, and they should be ready to negotiate the price down if need be. They should also be prepared to go above and beyond to help the customer and provide excellent customer service. You’ll want to make sure your representatives are trained, equipped, and ready to sell more to make this a reality. You can do this by having a training program, investing in tools and technology, and ensuring your salespeople understand how to use it.