You don’t need to know the importance of On-Page SEO since you clicked through to this post. Without On-Page SEO optimizations, your page fails to be noticed by both search engine crawlers and fellow humans. It has a great effect on new traffic and your website’s rank on the search engine results.
Even if you have stellar off-page and technical SEO, your website would be pushed down the ranking by competitors if you don’t optimize on-page SEO. If all that seems like a hassle you can always cut down on cost and operational complexity by hiring a white label SEO agency in India. Here are a few tips to nail On-page SEO and stay ahead in the rankings.
1. Optimize Title Tags
Title tags are used to denote the website page titles in HTML. Titles inform the users and search engines about the topics on web pages. That’s why you need to insert your focus keyword in the title. However, you must add keywords to titles in a natural way. No keyword stuffing or forceful insertion.
Google shows the first 600 pixels of a page title. That averages to around 60 characters. You don’t want to exceed that limit and have your webpage show up with a severed title on search results. The title should also be relevant to the page to address user content. It’s even better if you can seamlessly integrate your brand name into the title. Successful website owners save expenses and increase productivity by outsourcing SEO services to India.
2. Optimize other meta tags and alt text
Apart from the title tag, search engines read other meta tags while indexing your website. You must add catchy and click-worthy descriptions and subheadings to your meta tags. They would show up on the search results page and both users and the search engine rely on them to determine what’s on the page. You should also try to add keywords to these tags without disrupting the natural flow.
On the other hand, Google and other search engines can’t understand anything about the images on your page without alt text. Alt text should contain a precise description of the image. It’s a great location to incorporate keywords and your brand name to give a tiny boost to on-page SEO. Brands that have a limited marketing budget and want to focus on their content or products, often hire digital marketing companies in India to save time and money.
3. Give structure to your content
In the online world, everyone is competing for attention. Your readers don’t have the time or patience to read long paragraphs. That’s why you need to divide your content into chunks and make it easily navigable. Generously use H2 tags for subheadings. Your users should be able to jump to the section they need with minimal effort.
You need to add bullet points and images for the same reason. Break your content into chunks and make sure that you seamlessly deliver stories and information. This doesn’t just help out the user but also provides Google with more insight into your page structure. That way Google pushes your website higher on search results and readers don’t increase your bounce rate.
4. Local Search Optimization
Globalization has bridged the gap between continents, people, and businesses. However, most small and medium-sized businesses depend on their neighborhood, city, or state for revenue. That’s why you need to optimize for local search. You need to write location-based content and optimize for local searches.
For instance, if you have a restaurant, write about the “best restaurants you need to visit in Manhattan” instead of writing about “the best restaurants you need to visit”. Optimize with keywords including “near me” to show up on local searches and outrank the competition. Also, consider link building with other local organizations and businesses. If your restaurant sells wine, write about the local wineries you source your wine from.
5. Internal Links
Internal links point users to a relevant page on the same website. You can use them to send users to your Contact page, About Page, or a relevant page. If you aren’t overseeing the web development of your website, you don’t need to worry about internal links that help in site navigation. For SEO, contextual links should be your top priority.
One of the best ways of using contextual links is to connect topic clusters. For instance, if you have a page on Phones, it should link to a page on iPhones, Android phones, foldable phones, etc. Even better if you build relevant pages after strategizing topic clusters.
6. Update Your Content
On-page SEO can be constantly improved and needs to be monitored. Your page may slip down in rankings if a competitor does a better job. You can use keyword-tracking tools from Semrush, Ahrefs, or even Google Search Console and monitor their rankings for the next few months.
You can figure out which pages aren’t doing well and republish their content after optimizing it. Change the keywords, rewrite the content, increase the loading speed, and take all the necessary steps to climb back up and capture organic traffic.
In the realm of content, the king reigns supreme, while on-page SEO assumes the throne as queen. A white label local SEO agency can do those tasks at competitive prices and help you rank on search engines consistently. They have relevant expertise, experience and keep themselves updated about search engine algorithm changes to modify your page when necessary. You get to focus on sales, product design, or anything else you’re good at.