SEO or search engine optimization is the process of optimizing websites on search engines on some specific keywords or search terms. Every search engine has its own privacy policy & terms of services as well as some guideline for using the search engine. SEO experts use these guidelines for ranking but some expert doesn’t.
If SEO is done according to the guidelines of search engines then it is called white hat SEO, on the other hand, if the SEO is not done according to the guidelines of search engines then it is called black hat SEO. This black hat SEO is not useful for the website for the long term. In this article, we will discuss the difference between these three types of SEO & which should you use.
White Hat SEO
White hat SEO is the technique that is in accordance with the SEO guidelines of the search engines. This type of search engine optimization approved by the engines to improve the ranking of the website in SERP or search engine result pages.
White hat SEO is mainly focused on the human audiences who opposed to the search engine. If you are looking for a long-term investment in SEO & want to keep your position on the constant of SERP then this type of SEO is perfect for you.
The white hat consists of several things or by applying these techniques you may do a perfect white hat SEO for your blog or website which refers you to stay in the top position of any search engine for a long term. These things are:
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- Writing Quality Content
- Using content-relevant keywords
- Having keywords in page title & meta description
- Well-structured markup language
- Well simple navigation menu
- Faster page loading speed
- Authorized inbound links
Having these on your website perfectly you may stay on SERP for a long term & these are in white hat SEO techniques you need to apply for your website.
Black Hat SEO
Black hat SEO is just the opposite of white hat SEO. This SEO technique doesn’t obey the rules & guidelines of the search engine & wants to rank on the search engine rank page by breaking those rules. This technique may help for a single time as it ranks so fast but as soon as the search engine got, they are breaking the rules & guidelines they drop from the SERP & the website gets penalized by the search engine.
For a long-term investment in SEO & keep rank for the long term this technique is not suitable because there is a chance to drop out from the SERP & the website gets a penalty due to this technique. So, it is not desirable to use this technique for your website.
Black hat SEO consists of several techniques, by doing these techniques black hat SEO is applied. Those are:
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- Keyword Stuffing
- Meta keyword stuffing
- Link Farming
- Cloaking Your Content
- Publishing bad content or content automation
- Hidden text or link
- Reporting a Competitor
Gray Hat SEO
This SEO technique is the combination of white hat SEO and Black hat SEO. This technique is risker than white hat SEO techniques and less risker than black hat SEO techniques. So, applying this SEO technique you first need to confirm are you sure to do this or something else for ranking your website on the Search engine result page. The gray hat SEO technique is consisting of:
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- Cloaking
- Buying or purchasing old or expired domains
- Buying backlinks
- Using duplicate contains
- Purchasing followers from social media
- Using PBN (Private Blogging Network) backlinks
- Having several social media accounts
- Getting or buying positive reviews
These are the three types of SEO you can use for your website. But as we mention the black hat SEO is very risky for long-term ranking on Search engines & they hat SEO is less risker than black hat SEO and risker than white hat SEO so it is also not desired to use. Then comes a white hat SEO. This technique can be used for long term ranking & better result for your website & blog without getting any penalty by the search engine & it’s also a legal way to get rank on search engines.