When you start a new business, whatever it is online business or offline, you have an online store or offline store, you need to do marketing for your business to reach out to your customers or clients & need to know them about your business or service. This is why you need to do marketing. In the present world, you can’t depend on only offline or traditional marketing like marketing on television, radio, billboard, poster, newspaper marketing, etc.
Every business is turning to online now a day. people first see products or services online & choose the right one, then they make their decision to buy or take that service. This is why you need online marketing to show your products or services to people. In a word, you need both online & offline marketing but in the current world online or digital marketing is more preferable because more people are using the internet nowadays than before.
When it comes to doing online or digital marketing the term SEO or Search Engine Optimization comes side by side. This is the most important thing you need to do for great marketing to grow your business online as well as offline.
So, what is the SEO stands for & why SEO is essential for any business? In this article, we will discuss these topics.
What is SEO?
SEO or Search Engine Optimization is a technique that refers to optimize your website on specific keywords or phrases in the organic search results. This means that your website will be found in search results depending on some targeted or business relevant keywords. The optimization process of any site depends on some factors since search engines like google, yahoo, Bing, Yandex, etc uses different algorithms & different processes of showing search results. But some factors are quite the same for every search engine.
- Content of the website.
- How many websites refer to the website or number of quality backlinks.
- The user experience of the website.
- Social preference of the website.
In this competitive business market if you can’t make a proper online preference for your business & your website is not in organic search results then you are far from the success of your business. If you are not using SEO for your website still now then it is possible that your competitors are going to beat you in business & you are giving them the opportunity to do that. This is just one simple reason why your business website needs SEO.
Here are some more vital reasons why your business website needs SEO & you need to invest in this.
Organic Search Drives More Traffic.
Organic traffic is the traffic that directly comes from organic search from different search engines like google, bing, yahoo, etc. This is the most effective way to drive more traffic to your website. This is also the only way to attract more traffic to your website organically rather than paid promotion and this is the main reason why your business website needs SEO.
Organic search not only drives more traffic but also drive more sales. It’s because more people use the Internet than before. Most of the people on the internet use search engines before buying or taking any product or services. They search for the product & choose the right one for them. According to the Search Engine Journal, almost about 93 percent of sales come from organic search.
SEO drives more traffic to your business website & increase more visibility online. Since the number of sales depends on how much traffic your website has or how visible it is on the search engines. Real buyers or customers search the product on the search engine to buy them & if your website is visible on the top search result then it may possible that your site gets more traffic & sales.
Cost-Efficient Growth of Your Business.
There are many paid promotional marketing strategies available but they are not so effective & cost a lot. This is quite impossible to invest in paid promotion for small business. Here comes the SEO. SEO is free & the most effective way to get more traffic to your website.
Placing a free strategic SEO strategy, you can grow your business faster & outrank your competitors & enhance your sales only for free. If you know how SEO works then you can work with your own but if it is not possible then you just have a cost to hire an SEO expert who knows about the SEO strategies & how the algorithm works.
Investing in SEO means that you are investing in your business. This organic SEO improves the entire ranking of your website by investing a little bit. If you can do it perfectly or hire an expert it can be a great way to grow your business in a cost-efficient way.
SEO Enhance Return of Investment.
SEO is a long-term process. It requires more time to create a brand name and more online preference. Generally, it takes about five to six months or more to see a good result. But once, you get rank on search engine organically then you can see how it helps your business.
SEO helps to get ROI or Return of Investment, that you invest in SEO for your business. According to HubSpot, more than 50 percent of revenue comes from organic traffic, and this only possible by doing organic SEO. SEO is a long-term process & if your goal is for the long term then it is perfect for you because it helps your business slowly but continuously & definitely. As a research of Spyfu, using organic SEO can bring 12 times more traffic to your site than PPC or paid advertisements.
SEO takes time but it is the best marketing strategy with great ROI.
SEO creates Brand Name & Trust
SEO not only improve ranking on search engine & increase sales but also create brand name & trust on your brands. According to Statista, almost 90% of the searches come from google so we can understand how much people trust google to find any product or service for buying.
Using SEO, you can rank your website on search engines like google, yahoo, Bing, and so on. And if your website comes on top search result then people will trust on your website & move to your website for having their desire goods. Again, you need to remember that building a brand name not only depends on organic rank it also depends on positive reviews on google my business. People give reviews & this helps to create a great brand name for your business but for this, you first need to rank your website through SEO.
Thus, we can say SEO is the best way to create a brand name & trust for any business.
SEO increase offline sales
As before we said that people search their desire product or service online and make their decision either to buy or not. Most of the time the users use online searches to know about the product & the address, email, or phone number of the business so that they can buy it easily from the retail store. They used to do this because of finding the shop or store easily.
SEO increases the visibility of your website. While your website appears on top results of search engines people visit your site & you have a chance to have a sale. They want to have the address of your physical store for visiting or buying. This brings offline sales for you. Like this SEO or organic SEO enhance your offline sales.
Organic SEO Gives Constant Results
Let’s assume that someone is doing paid advertising but you are doing organic SEO. From a general perspective, you may think they are doing well but while they will stop paying you can’t find their website on top search but remember in organic SEO.
Organic SEO drives to ensure a constant result. While your website is rank on any search engine through organic SEO you need not to afraid of getting down from search results. If your website appears on top result of a search you will get constant traffic for free & there no change to lost rank very soon until your competitors are doing more SEO than you.
Long Term Strategy
SEO is very helpful for long term goals. While doing organic SEO you may not find any improvement in the first month but as time goes you can see how beneficial it is for your business. You can see this within 6 months or 1 year.
Once you get rank on search result it is very tough to lose your position from search engines but you need to do SEO for your website for keeping constant of your position in this competitive world. There is no shorten the way to get rank so quickly however it can be possible by applying unethical ways but this may harmful for your website & also for better rank and most probably for your long-term goal.
So, take a chance to do SEO for a long-term goal and see how long-lasting the result is.
Increase Engagement, Traffic & Conversions.
As far as we’ve discussed some important topics why your business website needs SEO, here is another important topic you need to know about this. Behind the success of small & medium business the local search & mobile traffic plays a fundamental role.
If you are running a small & medium business then probably you are doing it in a specific city, town, or region and for your business local SEO is perfect. People always search products or services near them so doing local SEO & getting rank on search engines will ensure you maximum conversion and also help you to grow your business.
SEO is the best way to get organic traffic & sales for your business and You can’t ignore the importance of SEO in Business. Without applying a perfect SEO strategy, you cannot expect great success in your business. A good & effective SEO strategy will help to create your brand name & also improve conversion sales of your business which is your target.
Remember SEO is a long-term process you cannot expect the result very quickly. For achieving your goal, you need to apply the strategies continuously & after a few months or a year, the results will appear before your eyes.